About Us

We are a team of passion driven accountants solving many problems for our clients. We use the latest technology together with our clients’ accounting software to get insights on how to better improve their profit and operation.

Each quarter our team meets up to work on and complete our strategic plan together for the the upcoming quarter. This aligns our focus and creates great camaraderie.

SIMPLEBACKOFFICE

As a team we genuinely CARE about your business success.

We operate as a boutique accounting and strategy tax planning firm. Having been in business since 2004, many of our team have been working together for over 10 years.

You might think why would this be valuable to you as our client? It’s simple. We value each of our team members and provide a great work culture that encourages leadership and innovation. People stay where they are treated well, and it’s our hope that working with us as our client you, too, experience the effort and care we put into helping you win in business by knowing how to navigate the tricky path of financial success.

Hello

My name is Todd Aron Lay.

I started this journey 18 years ago with a mission to help business owners “Know Your Numbers”. Understanding your financial numbers along with accountability, and a plan can radically change your future for yourself, your family, and your business.

At my core, I’m a problem-solver and an advocate for your financial success. Whether it’s implementing a tax strategy tied in with your monthly accounting, designing a management bonus compensation plan, strategizing for a significant asset purchase, or preparing you for your next bold financial move, I’m here as your trusted advisor.

I’m a father of 3 amazing kids, an author, international traveler, real estate Investor, and scuba diving enthusiast.

Let’s do something great together!