WHAT is it: The Eisenhower Matrix also referred to as Urgent-Important Matrix, helps you decide on and prioritize tasks by urgency and importance, sorting out less urgent and important tasks which you should either delegate or not do at all.
HOW it works: Prioritizing tasks by urgency and importance results in 4 quadrants with different work strategies:
WHY execute the process: We have to make tough decisions continuously about which of the many tasks he should focus on each day. That's why this principle is a great tool to work with because it helps us prioritize by urgency and importance.