Todd Lay is Founder and CEO of SimpleBackOffice. He is often described as positive, high energy and detail minded. He is passionate about working with small business owners, while teaching them about the numbers in their business and how to improve them. It’s often said that if you “know your numbers, you know your business”. This is one of our core company beliefs is to educate our clients to run a more efficient, profitable, and meaningful business.
Todd lives in Rocklin, California with his wife and 3 children. He is an active member of the business community.
Hobbies: scuba diving, reading, trap shooting, travel, and time with family
We are a dynamic group solving many challenges for our clients. We use the latest technology together with
ourclients’ accounting software to get insights on how to better improve their profit and operation.
Each quarter our team meets up to work on and complete our strategic plan together for the the upcoming
quarter. This aligns our focus and creates great camaraderie.
SimpleBackOffice, you will never go to voice mail. You will always be greeted by one of our friendly team members
when you call during business hours. We are prompt to reply your email messages as well
We have a team of just under 10 people that is made up of accountants, bookkeepers, and administrative roles. We
are insured and use best practices in the way of digital security.
SimpleBackOffice started in 2004 originally as a virtually assistance and back-office support business. Then in 2010
we completely changed our business model to focus on paperless outsourced bookkeeping for small business. Now
starting in 2018 we have have expanded our offerings to include business advisory services.
And what’s the difference you’ll notice?
-None of the headache or hassles of hiring, firing, training, managing staff.
-Not having to deal with sick days, vacations, lateness, sloppy work, weak performance.
-Not having to pay for benefits, workers comp, taxes.
-Avoiding the overhead costs of space, furniture, equipment, supplies that in-house employees require.
-Most importantly, the significant costs savings and exquisite efficiency of paying a worker only for the exact amount of time it takes to complete a task.
Our Specialized Services
Meghan Jenkins, BBINC
Santa Cruz, California
I have been working with Todd and his amazing team for over 4 years now. I love that I get so much more than just bookkeeping! Todd and his team genuinely care about the well being and success of my business. He has gone above and beyond in helping my business grow and thrive! The neat thing I immediately recognized about Todd is his attention to detail and how he constantly comes up with fun, successful ideas specifically designed for my business! Balancing a large business with a busy lifestyle has been difficult at times but Todd’s focus and tremendous organizational skills have always kept me on track! I am so grateful for Todd and his team and look forward to continuing our relationship for many years to come! Thanks everyone at SimpleBackOffice for everything you do, I am truly thankful!
Terrell Williams, Build Craft, Inc.
“Before I hired Todd Lay and the SimpleBackOffice team my books were a mess. I had a single bookkeeper that became harder to get a hold of. As the saying goes two heads are better that one, so it is with SimpleBackOffice. I now have a team of people to rely on. Communication is well orchestrated and bookkeeping is done with a modern approach.”
Dave Waldschmidt, Centzable, Inc
I had my hands full building a startup internet company. From web design & software development to capital raising, it was clear that having a cost-effective, trustworthy talented bookkeeping service was imperative, and Todd & his team at SimpleBackOffice have exceeded our expectations year after year. Their service is seamless, their responsiveness and attention to detail sets them apart. Thank you Todd for all you and your team have done along the way.